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Congratulations on taking the first step in growing your business through video!

Why video?

Over recent years, watching video on the web has grown tremendously.  This trend (which includes nearly 6 billion online videos) is now extended to smartphones and iPads.  The rate at which viewers are watching video online as well as videos being posted online is still growing exponentially. 

So why should you have video online if you’re a service provider or a business selling product?  Because that’s where your potential customers are.  And being there not only gives them access to you and you access to them (think Facebook, LinkedIn, Twitter, YouTube page, etc), but it puts you on the forefront of the technological wave.  Otherwise, your potential customers might think that you’re behind the times. 

Here are several ways having an online video presence helps your business.

Benefits of Utilizing Web Video

  1. Sell more product - Those who watch online videos purchase 13% more than the average online consumer.  Those viewing videos have been proven to purchase more products and services.

  2. Increase conversion - Websites with video convert 30% more visitors than sites without video.  SEEING a product (particularly in-action) gives viewers more confidence in their purchase.  And if you’re in the service industry, then seeing the company owner or service technician allows the viewer to feel more comfortable in knowing who they are talking to or getting the service from.  As I explain in the Web Video Series, people do business with those they know, like, and trust.

  3. Reach more people - By creating and submitting video to YouTube, you are populating another top search engine (remember, YouTube, is the second most used search engine on the web only behind Google).  Plus, as an added bonus, websites with video content rank higher in Google/Yahoo searches. 

  4. Intrigue and engage visitors - Websites with video pull visitors in, making them less likely to scan and leave a page. 

  5. Be the big fish - A Google search for “Pittsburgh Plumbers” brings up over 1.6 million results.  The same search on YouTube brings up 195!  It’s much easier to be on the first page of 195 results rather than 1.6 million.

  6. Social Media - It wasn’t long ago that having a website made you stand out.  Now, a website is barely enough.  It helps to have incorporate social media like Facebook and Twitter.  The attention span here is even shorter, so it is crucial to engage your visitors with video where they can see and hear you and/or your product.

Online video is growing exponentially.  Make sure your business is taking advantage of this interactive and engaging medium.

Contact Eric at Video Horizons today for a no-obligation consultation to see how we can help you stay ahead of the competition, increase your sales and grow your business. 

Thank you for the opportunity to help your business grow!
412.264.3124 Officemailto:info@videohorizonsllc.comshapeimage_13_link_0

Award-winning Videography, Pittsburgh and surrounding areas.

Consider Video Horizons for all your

corporate videography, event videography, wedding videography needs.